Designed By
Sharing her Asian wisdom abroad
Mother really does know best. And that's exactly what Tum Tum’s creator believes.
“As a child, my mother repeated a kernel of Asian wisdom that has been passed down through generations,” says Tum Tum inventor, Jennifer Flowers, who was born in Taiwan and grew up in Boston and Los Angeles. “Tradition says that exposing the belly was a sure way to catch a cold.” Products that kept the core warm have been common among households throughout Asia, but are still rare in the US.
Jennifer, who is mother to her own bouncing bundle of joy, figured it was time to share this wisdom. She created the Tum Tum, a soft, wearable blanket that fits securely around baby’s torso. “The Tum Tum keeps my son warm while allowing him to play and relax,” Jennifer says. “My husband and I used to call our son ‘Houdini,’” she says. “He would get out of a swaddle within minutes, which was a clear sign he wanted more mobility.”
The Tum Tum’s unique design comforts your baby by keeping their tummies warm and allows free movement, resulting in restful sleep and active play. With this cozy tummy warmer that sits under the arms and over the belly, your child’s arms and legs can move freely. This mobility allows your little one’s muscles to develop and grow while keeping baby free of troublesome blankets. After all, the American Society of Pediatrics says, “No,” to blankets in the crib.
With the Tum Tum, you can rest assured that your baby is kept warm, day or night, without limiting their movements or making them uncomfortable with cumbersome layers.